I HM K l < ftta i i 1 1 Ilf"! il w MARVEL WAS FIRST KNOWN AS TIMELY COMICS. It was set up in 19.39 by New York magazine publisher Martin Goodman. GOODMAN THOOGHT THAT SPIDER-MAN WAS A ROTTEN IDEA FOR A SUPERHERO. lie told Stan Lee that the character would fail because readers hated spider. He