Color can greatly impact a person's mood and willingness to take interest in a product or service. Take a look at how color has been used by companies to build a unique brand that practically all of us can identify immediately.
12345678908901 Guide to the Psychology of Colors Marketing THE COLOR WHEEL- is the starting point for planning a color scheme in business, sales and marketing campaigns. COMPLEMENTARY COLORS are opposite each other on the color wheel. The contrast between these colors catches attention! ANALOGOUS COLORS are grouped together on the color wheel and are a primary color and its various shades. Analogous color schemes are pleasing to the eye! TRIADIC COLORS three colors evenly spaced on the color wheel. Triadic color schemes are vibrant! Primary Tertiary 1800/0 of what we assimilate through our senses is visual.___ 92.60/0 GO FOR SIG Influence of the Senses on Consumer Purchasing For the first 100 years of modern branding, you could not trademark a color. But all that changed-thanks to insulation. i 1982 I_ _ •_ _ _ _ _ _ _ MORE THAN Influence of Color on Shopping ADS IN COLOR ARE READ BRAND RECOGNITION, INCREASES BY l 8O0/0 Color 1. 2. 3. Identify your target market. Use primary colors. These colors will attract the child, but the parents or grandparents ^>pen the wallet! For marketing material being read by the grand/parents— reds, blues, pinks and yellows indicate trust, reliability, security, and playfulness. Color Preferences General Preferences Grey 2* White 2* Brown 3* Yellow 3* Orange № Black 7* Red 8* Purple 14* Green 14* Blue 42* Yay blue! Sorry, orange. Favorite Color Black 0* Blue 0* Red 1« White 4* Green 4* Gray 12* Yellow 13* Purple 13* Brown 23* Orange 30* Least Favorite Color Preferences by Gender Purple 0* Yellow 1* Brown 2* White 2* Gray 3* Orange S* Red 7* Black 9* Green 14* Blue 57* Men’s Favorite Color Grey 1* White 1« Brown 3* Yellow 3* Orange 5* Black 6* Red 9« Green 14* Purple 23* Blue 35* Women’s Favorite Color Black 1* 1* 2« White 5* Green 5* Gray 5* Yellow 13* Purple 22* Orange 22* Brown 27* Men’s Least Favorite Black 0* Blue 0* Red 0* White 3* Green 6* Purple 8* Yellow 13* Gray 17* Brown 20* Orange 33* Women’s Least Favorite Color Associations THE COLOR RED might remind one person of Christmas -• (positive), while it makes another person think of the firemen on the day their house burned down (negative). •- REP energy, war, I danger, strength, rage, : vigor, power, | determination, passion, desire,| and love _ ORANGE excitement, fascination, happiness, creativity, summer, success, encouragement, and stimulation YELLOW joy, sickness, spontaneity, happiness, intellect, freshness, joy, instability, and energy GREEN growth, harmony, healing, safety, nature, greed, jealousy, cowardice, hope, inexperience, peace, protection I If I 1 softness, 1 I depth, wisdom, 1 I intelligence 1 I PURPLE I 1 extravagance, 1 1 mystery 1 I PINK I love, ■ romance, 1 friendship, 1 passiveness, 1 nostalgia, 1 sexuality BROWN 1 harvest, wood, 1 chocolate, 1 dependability, 1 simplicity, 1 relaxation, the 1 outdoors, filth, 1 disease, disgust 1 WHITE purity, faith, innocence, cleanliness, safety, medicine, beginnings, snow GRAY I dreariness, 1 decisions 1 1 BLACK I solemnity, 1 death, fear, 1 evil, mystery, I power, elegance, I the unknown, 1 elegance, grief, | tragedy, prestige tDo the associations above correspond with the products and I services of the companies below? TARGET ORANGE Nickoodcon YELLOW Sprint GREEN H&R BLOCK John Deere W BLUE Louies Walmart Ä i Ä i Save money. Live better. at&t fk PURPLE (^l2ba/u/ Ш Ф PINK DUNKIN' DONUTS. BLACK BROWN H 6ps L Г A pumn Ip и m a . с о m I С A R IT о lorn MQT w о R Sc <B Stye ¡Neto JJork Suites brought to you by bestpsychologydegrees.org I http://www.joehallock.com/edu/COM498/preferences.html http://www.bourncreative.com/meaning-of-the-color-brown/ http://www.tigercolor.com/color-lab/color-theory/color-harmonies.htm http://precisionintermedia.com/color http://colorcom.com/research/why-color-matters http://colormatters.com/color-and-marketing/color-and-branding http://www.smashingmagazine.com/2009/01/28/colors-in-corporate-branding-and-design/ http://musicmarketeer.blogspot.com/2011/02/color-what-colors-sell-your-product.html