1.	Avoid alliteration. Always.
2.	Prepositions are not words to end sentences with.
3.	Avoid clichés like the plague. (They’re old hat.)
4.	Eschew ampersands & abbreviations, etc.
5.	One should never generalize.
6.	Comparisons are as bad as clichés.
7.	Be more or less specific.
8.	Sentence